#12: Do THIS crucial step before you start any sales conversation!

This strategy is a game changer for your sales conversations. If you’ve ever felt awkward because your prospect has their walls up or maybe they’re acting defensive, this small tweak to your conversation will release all of that tension!

Your prospects are terrified that you’re going to try and “close” them or push them into buying. This is why they keep their cards close to their vest, don’t tell you the full extent of their problem, and put-up roadblocks and objections.

For you to truly be able to help them, you’ve got to get their walls down first and release all of that sales tension.

Tune in to this week’s episode and learn how to strategically disarm your prospects, level the playing field, and increase your close rate!

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